Expert Reveals How to Learn Spanish Fast in 2020

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I still remember when I decided to learn Spanish, about five years ago.

I had failed miserably at every other attempt at learning a language. French. Indonesian. Three years of Chinese in high school, of which I remember nearly nothing.

I have a genetic disposition for poor memory, for god’s sake. But I was moving to Colombia for a few months, and was determined to learn, in spite of the unknown.

This probably sounds familiar. Maybe you’ve tried learning Spanish before, to little avail.

So for whatever reason – travel, speaking to family or friends, work, or love – you’ve decided that 2020 is the year to finally learn Spanish. That you are tired of waiting. That you want to finally be able to actually communicate. You want to prove to yourself and everyone around you that you can learn another language.

But you realize that there’s a lot of BS out there about how to learn a language. You don’t want to just follow the traditional methods that are so ineffective and expensive.

That’s where I come in.

When I arrived in Medellin, Colombia, I filmed a documentary about not just learning Spanish, but doing it in a single month.

And 18 months later, I filmed another documentary, this time with my Spanish teacher and now best friend as co-student, about learning Portuguese in a single week.

And beyond the million people I’ve helped through those films, I’ve been able to use my business, BaseLang, as a testing ground to hone the perfect method for learning Spanish extremely quickly.

I’ve boiled down all that I’ve learned, including the best of my book into the following quick guide to learning Spanish fast in 2020.

The next 10 minutes will be the best you ever spend on your journey learning Spanish.

Download the expanded guide to read later

This page gives you a great overview of the most important concepts and strategies, but for the full, expanded guide, click the button below:

The Foundational Law of Learning Spanish Fast

If you’ve learned any Spanish before, you probably focused on learning the “stuff” of the language – grammar, vocab, maybe pronunciation.

Which makes sense. That’s obviously the first step.

But what good is all of that info if you can’t effortlessly use it in real conversations with Spanish speakers?

Sure, you know the stuff. But if every time you go to form a new sentence, you are racking your brain for the right sentence structure, the right conjugation, that word you can never remember…

…then you have a problem.

Your Goal is to Have Natural Conversations With Real People… Right?

Then you not only need to learn the grammar and vocab, but become confident using it.

And the only way to become confident having conversations in Spanish is to have lots of conversations in Spanish.

So if you’ve done the entire Duolingo curriculum…

Listened to the Pimsleur tapes…
Taken academic classes…
Memorized hundreds of words of vocabulary…

…but still can’t actually speak Spanish, that’s NORMAL.

It’s not that you aren’t good at languages. It’s that you’ve been skipping half of the entire process – speaking!

There are TWO parts of learning any language:

No matter how much time you spend studying (part one), if you don’t have lots of conversations, you will NEVER become conversationally fluent.

So on a fundamenal level, learning Spanish is a recurring process of learning something new, and then actually using it conversations to “solidify” it.

The issue is that almost every method for learning a language focuses purely on part one:

And immersion (part two) isn’t enough on it’s own. That’s why you have expats who have lived in Colombia for five years who can barely get by.

WHAT You Learn is More Important Than HOW

A book used by Tim Ferriss to learn JapaneseAuthor Tim Ferriss has a great story about how he learned Japanese.

He did an exchange program in Japan in high school, and everything was in Japanese. He was studying like crazy, but struggling to get by.

Then, he came across a book of the 1000 most common words in Japanese. He memorized them, and seemingly overnight he understood almost everything people told him.

The moral of the story is, WHAT you learn is more important than HOW you go about it.

So what should you focus on?

As a beginner, you want learn the most common 1000 words or so, and the most important grammar. Meaning you can skip things like the future tense (use “I’m going to” instead) and the infamous subjunctive. Woohoo!

After that, you should just learn vocab specific to the topics that you care about.

Love food? Learn food vocab. Going to volunteer? Learn some medical vocab. Love to talk about business? Learn some business vocab. These are the words that are part of your most common 1000 words, since you talk about those subjects a lot.

The Power of Flashcards – And The Big Mistake to Avoid

Flashcards are one of the best ways to memorize lots of vocabulary at once, if not the best way.

More specifically, an SRS (spaced repitition system), which are basically “smart” flashcards. The idea is, when you get something right, the time before you see that card again increases. 1 day. 4 days. 2 weeks. A month. Four months. And so on.

These intervals are set to be right before we forget something, based on research into memory.

There are two main options for flashcard SRS apps: Anki, and Memrise.

I prefer Anki myself, as it’s simpler, but it’s a royal pain to learn how to use and you have to make all of your own cards. It’s also hideous, and the iOS app is $20 (desktop and Android are free).

That’s why we use Memrise for BaseLang. It’s 100% free, easy to use, and was also founded by a memory competition champion, so the science behind it is solid. We have our flashcards pre-loaded, including native speaker voice recordings for every word. You can actually get access to those 100% free here.

The Mistake Most People Make With Flashcards

Let’s be very clear.

Flashcards have ONE job.

That job is to get a word from you not knowing it, to you being able to remember it if needed in a conversation (even if it takes a few seconds to recall).

That’s it.

Once you can remember it in a conversation, the flashcard has done it’s job. It’s now time for part two from the Foundational Law of learning Spanish fast: using it in a real conversation.

When you actually use the word a few times in real conversations – it sticks. And you’ll no longer need the card.

But if you never use it, you’ll forget it if you stop using flashcards. Personally, I’ve barely touched a flashcard app in year (when I used it while learning Portuguese). I use it upfront to cram vocab, then actually USE the vocab. Then, the flashcard becomes unnecessary.

Learn Pronunciation First

Getting a grip on the sounds of Spanish is key to do upfront.

When I learned Spanish, I figured that getting near-native pronunciation would only help… well, my pronunciation.

But I was wrong.

In the process of getting perfect pronunciation, you actually tune your ear to the sounds of Spanish. So you can hear the difference between the Spanish “a” and the English “a”, for instance.

In this way, your ears are expecting the correct sounds, which is mandatory if you want to be able to understand people (especially when they talk fast).

You can use our Sounds of Spanish course for free here.

Speaking of understanding people when they talk fast…

How to Understand People When They Speak Spanish Fast

This is literally the #1 thing people email me about, and probably the #1 frustration of any language learner of any language.

The standard prescription for this is more listening practice.

But that’s not really the issue.

There are two main culprits if you struggle to understand someone when they speak fast:

Number 2 is the big one.

The reality is, even if you know everything someone said, if you have to translate, you’ll never keep up. To understand people speaking fast, you have to understand Spanish – not the English you can translate that Spanish into.

Let’s be clear, there’s nothing wrong with translating. I’m not recommending a learning method like Rosetta Stone where you look at a picture and try to guess what the hell it’s supposed to represent.

You will ALWAYS be translating something. Fact.

I’m now fluent. I’ve spoken in public in Spanish. I work in Spanish. I’ve had a surgery where the doctor didn’t speak English.

And I still translate things.

BUT not the same things I was translating six months ago. Or a year ago.

There are always things that are new to you, on the edge of your ability. These are the things you just did step one of the Foundational Law for, and thus have not yet solidified with conversations.

The orange area above is the part you have to translate. Over time, as you learn new things and then solidify those things with conversation, the blue part grows and grows.

The blue part is the part where you don’t have to think to use it. It just comes out. And if you can SAY something without having to think, you can UNDERSTAND something without having to think.

So if someone is speaking a million miles an hour, but with only stuff in your blue zone (and a small amount from the orange zone), you’ll be able to understand.

At the beginning, that’s just “hola”, “gracias”, and “como estas?”. You don’t have to translate those – you understand them at face value.

As you progress, more and more advanced things will be like that.

“Vamos a salir esta noche?” (let’s go out tonight?), then “iba a ir al parque pero tenía que quedarme en casa” (I was going to go to the park but I had to stay home), then fancy complicated stuff like “si estuvieras conmigo iríamos a cenar” (if you were with me, we’d go have dinner) or “si hubiera sabido lo que iban a hacer, no hubiera ido” (if I’d known what they were going to do, I wouldn’t have gone).

Again, you see the Foundational Law in effect. Learn something, then use it in conversations to put it in the blue zone.

Download the expanded guide to read later

This page gives you a great overview of the most important concepts and strategies, but for the full, expanded guide, click the button below:

The MOST Common Mistake Spanish Learners Make

There’s one mistake that is more common than all the others.

And it’s this: worrying about being perfect.

You will make mistakes. Period.

You will tell people you are horny (“estoy caliente”) when you think you are telling them that you are hot (“tengo calor”, literally, I have heat). You’ll stumble over your words, forget things, and speak tarzan Spanish.

That’s more than just normal. It’s required. Because the only way you get to speaking perfect Spanish is by speaking a LOT of imperfect Spanish. It’s impossible to get in the speaking practice required if you refuse to allow yourself to make inevitable mistakes.

And no, you won’t build “muscle memory” with incorrect grammar, unless you do it for YEARS.

The language learners who make the fastest progress are the ones who aren’t afraid to butcher a sentence, and who are more concerned with first being understood – COMMUNICATING – and then perfection later on.

The Easiest Way to Apply All of This To Learn Spanish Fast in 2020

So it’s really quite simple. To learn Spanish, you need to:

But what’s the right grammar? Who will you have those conversations with? Who will check your pronunciation? Who will give you a controlled environment to make embarrassing mistakes without fear?

Let’s be straight here, you need a teacher (and not just any teacher, but one who follows the above principles).

But you already knew that. Of course one-on-one classes with a great teacher is the fastest way to learn Spanish. But it’s expensive.

Or, it was, before we created BaseLang to fix the issue.

At BaseLang, you get unlimited one-on-one Spanish tutoring with professional teachers, over video chat, for just $149 a month.

We focus on getting you from zero to conversationally fluent, so you can:

It’s really unlimited, no caveats. Hours are 6am to midnight Eastern US time. There are over a hundred teachers to choose from (you get to schedule yourself over our platform). The curriculum is optimized for becoming conversational fast – in fact, it’s a honed version of what I used for my Spanish in a Month documentary.

Your first week is just $1. And we have a negative-risk guarantee: if at any point in the first 35 days, you don’t absolutely LOVE BaseLang, we’ll give you a full refund plus $20 extra for wasting your time.

If you’re serious about learning Spanish in 2020, it’s a no brainer.

In fact, you only need to take 2 hours of class a week to make BaseLang more affordable than paying for an online tutor (who doesn’t come with the other benefits of BaseLang). Many of our students take that every day.

to start your first week trial.

And if you don’t want to take my word for it, here is a page that lists every 3rd-party review ever done on us. Or our page where we post every single piece of post-class feedback (requested after each class), unedited, for everyone to see – there are tens of thousands of them, and you can see what students like you really think. We’re transparent.

If you’re serious about finally learning Spanish this year, , and start your first week trial.

This post is an excerpt from our Ultimate Guide to Spanish, and you can read more excerpts from the guide by clicking below:

Or you can download the entire 119-page guide, for free, right below.

Download the expanded guide to read later

This page gives you a great overview of the most important concepts and strategies, but for the full, expanded guide, click the button below:

This content was originally published here.


‘Just saying hola isn’t enough.’ How do Latino voters feel when candidates speak Spanish? – Latinos Ready to Vote

by Melissa Gomez

Beto O’Rourke stepped up on a red cooler so the crowd packed inside Taqueria Arandas could see him.

Primero, buenos días,” he began, greeting people. He thanked the family that owns the restaurant and launched his pitch: “Necesitamos un país en que cualquier persona [pueda] participar con su voz y su voto en su democracía.” “We need a country where anybody can participate in their democracy with their voice and their vote.”

The audience cheered, clapped and leaned in close to listen to the former Texas congressman, one of several 2020 Democratic candidates speaking at least some Spanish on the campaign trail.

South Bend, Ind., Mayor Pete Buttigieg, who knows seven languages to varying degrees, has spoken Spanish at his events, as has Sen. Cory Booker of New Jersey. Former Housing Secretary Julián Castro uses Spanish for emphasis, for example ending a message to the president with “Ya basta” — “Enough.”

But does a candidate speaking Spanish make a difference to voters who know the language? The answer can be as nuanced as the Latino electorate, which is often mischaracterized as a monolithic voting bloc.

“There’s nothing more powerful than somebody saying, ‘I’m fighting for you,’ without the use of a translator,” said Edgar Flores, a state assemblyman whose east Las Vegas district is nearly 70% Latino.

Flores, who is bilingual, hosts events for constituents in Spanish and English, and believes using the second-most spoken language in the U.S. is extremely effective in reaching voters, especially in Nevada, one of the country’s most diverse states. But that does not translate as the sole means to winning the Latino vote, he and others caution.

“When you come to the community, just saying ‘hola’ isn’t enough,” Flores said. “They need to know what issues you stand for.”

The role of Spanish in this year’s election cycle is likely to bubble up again during the Democratic primary debate in Houston on Thursday, which will be co-hosted by Spanish-language network Univision and simulcast with live translation.

At a debate co-hosted by Telemundo in June, O’Rourke, Castro and Booker spoke a bit of Spanish, at times with wavering pronunciations and grammar, leading some critics to accuse them of “Hispandering.”

Andy Hernandez, who led Latino outreach during President Clinton’s 1996 reelection campaign, disagreed. When people discount Spanish in English settings, they’re saying the Latino vote is less important, he said.

“It’s no different than going to an Iowa State Fair and eating a corn dog,” he said. “Is that pandering? I don’t consider it pandering. Now, are they going to win the Latino vote just on that? Of course not.”

Latino voters could be a major force in 2020, when they are expected to surpass African Americans to become the largest minority voting bloc, according to the Pew Research Center; an estimated 32 million Hispanic voters, a Pew category that includes Latinos and some non-Latinos, will account for more than 13% of all Americans eligible to cast a ballot.

In Clark County, home to Las Vegas and about two-thirds of Nevada’s population, nearly 1 in 4 people speak Spanish at home. Nevada falls third on the 2020 primary calendar, after Iowa and New Hampshire, which are both overwhelmingly white.

“If you’re a campaign and the first Latino test you have is Nevada … then it makes sense to want to reach a Spanish-speaking population because it’s still a dominant portion of the electorate,” said Andres Ramirez, a Las Vegas-based political consultant.

Maria Luisa Escobar, a housekeeper at the Venetian hotel on the Las Vegas Strip, said she respects politicians who speak her first language.

“I like that they are open to other cultures,” the 51-year-old said in Spanish, which she and her co-workers mostly speak at work. Many of them are citizens, she said, but are hesitant to participate in English-dominant settings.

“When it comes time to vote, there are times when they feel like they can’t, because they don’t understand,” Escobar said, “so it’s important that the information is in Spanish.”

A candidate’s language ability, however, isn’t as important to Latino voters as their stances on issues, polls have shown. Latino voters rated the ability to speak Spanish ninth — last — in what they were looking for, a June UnidosUS poll found. Most said they wanted a candidate who values diversity and brings people together. A Univision poll after the June debate found 53% of respondents said a candidate speaking Spanish was a motivation to vote for them; 35% said it didn’t matter.

For Las Vegas resident Wendy Losada, hearing Spanish at the debate was a sign of acknowledgment. “I was very excited that he did that,” she said of O’Rourke, the first to answer a question in Spanish. “I was like, ‘Thank you, thank you, thank you very much,’” said Losada, 50.

Hector Fong Jr.’s first thought when candidates speak Spanish is that they’re pandering. But the 21-year-old said older Spanish speakers like his relatives would benefit from events in their first language, a thought shared by many of the dozen bilingual voters The Times interviewed in Las Vegas. Older Spanish speakers are less likely to say they understand English “very well” than younger generations, according to the Census Bureau.

“I have tías” — aunts — “…who want to get active,” said Fong, a political science student. “They want to be active in the community; they don’t want to just vote or not vote. They care.”

Some of the Nevadans interviewed said holding an event in Spanish, especially when Latinos face attacks for speaking the language in public settings, would send a powerful message. Even offering translations could be seen as a rejection of the racist rhetoric that speaking Spanish is unAmerican, they suggested.

At a town hall in Nevada in March, California Sen. Kamala Harris’ campaign offered headsets for real-time translations in Spanish. Massachusetts Sen. Elizabeth Warrenbrought a translator for a roundtable event hosted by a Nevada immigration advocacy group.

It was really refreshing,” said Leo Murrieta, director of Make the Road Nevada. Murrieta, whose immigrant advocacy group holds its meetings in Spanish with English translation, said he appreciates candidates who learn the language.

But “if you can’t tell me in Spanish what you’re going to do to lower drug prices for my parents, let’s just stick to English and let the translators do what they do,” he said.

The most fluent of the candidates and least likely to use a translator appears to be O’Rourke, who grew up learning Spanish in the border town of El Paso and was given the Spanish nickname “Beto” as a child. As a city councilman in his hometown, O’Rourke hosted town halls in Spanish and English for the largely bilingual community, his campaign said. It is not uncommon for O’Rourke, who is Irish American, to pepper Spanish words into speeches wherever he goes on the campaign trail, including at a house party in front of a mostly white crowd in New Hampshire.

Castro, the only Latino vying for the Democratic nomination, does not speak Spanish fluently, but he has focused part of his campaign on Latinos. His first campaign stop was in Puerto Rico, a bilingual U.S. territory, and he was the first to release a comprehensive immigration plan. In talking about his plan, he often speaks about his grandmother, who came to the U.S. from Mexico at age 7.

Castro has spoken about how Latinos who have lived in this country for decades were punished or looked down on for speaking Spanish. “In my family, like a lot of other families, the residue of that, the impact of that, is that there are many folks whose Spanish is not that great,” he said.

Julian Castro is practicing his Spanish, and tells @kasie why he didn’t grow up speaking the language: “In my grandparents’ time… Spanish was looked down upon. You were not allowed to speak it. People, I think, internalized this oppression…”

— Kasie DC (@KasieDC)

Castro’s story is one that 20-year-old Alma Romo can relate to.

On a Sunday afternoon, the college freshman sat with her parents at the Las Vegas office of Mi Familia Vota, where she works as an organizer, and spoke about struggling to speak Spanish. Like Castro’s, her grammar is imperfect, and she ducks into a room when she is speaking Spanish on the phone to avoid being overheard.

So for her, Castro’s lack of fluency isn’t an issue. She appreciates his record of supporting Latinos and his plan for immigration reform, she said.

“Sometimes I feel like the work that you put in is 10 times more important than just being able to speak Spanish,” Romo said.

Teresa Parraga agrees.

The housekeeper at the Paris Las Vegas hotel said she has struggled to retain her English after becoming a naturalized citizen in 1998; she understands the language well but gets by just fine speaking Spanish. Referencing a common Mexican saying, Parraga, 66, said she thinks candidates often “dorar la píldora,” or sweeten the pill, when they speak bits of Spanish.

“If you’re speaking my language and you’re expressing to me in my language what your plans are for issues I care about, perfect, I’ll understand you better,” she said in Spanish. “But if you are utilizing my language to sweeten the pill, no. I’ll go with English.”

Melissa Gomez is a reporter for the Los Angeles Times.  @MelissaGomez004

This content was originally published here.


How to Really Learn Spanish –

So you have decided to learn Spanish.  Now what?

Many of us toy with the idea of learning a new language. Our job, our personal relationships or our travel adventures may have an influence on this. Knowing how to speak Spanish is an advantage in the times we are living, after all it is the official language of 31 countries!

There are two key concepts to learning Spanish: consistency and immersion.

At we have the experience of teaching Spanish for over 20 years, and we believe in consistency. Those students who dedicate a certain amount of time daily to learning Spanish are much more successful at learning it than those who dedicate a full hour every few days.

It does not matter how much time you spend on learning Spanish each day. Just 15 minutes daily will make you progress much more than a longer amount of time just on weekends.

Keeping this in mind, we suggest that you are realistic when setting your goals. Consider your daily schedule and set a time that works for you. If you only have 20 minutes, it’s okay, just make sure you do not skip days.

Some people hear us talk about immersion and think the only way to do it is to travel to a Spanish speaking country and walk among the locals. Obviously, most of us do not have the time or money available to do this.

Although it is definitely ideal to spend time in a country where they speak Spanish, to truly become fluent, it is also true that you can immerse yourself in the language anywhere you might currently be.

Start Thinking in Spanish

Start by looking around yourself and trying to name in Spanish everything that you use or need daily. Can you imagine how much vocabulary you will learn just by doing so? If it helps, you can use sticky notes around the house to remind you of the words.

If you do this, please always include the article “la mesa”, “la silla”, “el sillón”, “la cocina”, “el jabón”.  The articles are very important in Spanish, so start learning them from the beginning.

Once you feel comfortable with a good amount of vocabulary in Spanish, you may want to transition to thinking about all the common expressions that we constantly use in English: “Okay!”, “sure!”, “hi”, “how is going?”, “of course”. Include them in your daily routine.

This practice will help immerse you in speaking Spanish, but what about reading and listening to it?  Well, in this age of technology there are actually some pretty great options available to you.

Read Spanish News Online

Most of the Spanish speaking countries in the world have their own news sites, and they of course offer the content in Spanish.  Some of the publications normally written in English also offer a Spanish version free of charge.

Use a Language Learning App

There are probably hundreds of apps out there designed to help you learn Spanish.  They all have their technique for teaching you a language on a mobile phone or tablet, but at their core most of them follow the same pattern.

They make you listen to and read some short phrases. Then they make you fill in a blank or organize some words on the screen that you just learned.

Finally, they present you with a short quiz or task to confirm you understood the lesson.

This is effective if your goal is simply to memorize a few phrases or some Spanish vocabulary.  However, if you are serious about learning Spanish, then you need to be immersed. 

Camino, our mobile app, was designed to not just help you learn Spanish, but to surround you in the language.  It will not make you fill in blanks, drag words into a correct order, or play any kind of game after each lesson in order to make you think you are learning.

Instead, Camino will teach you Spanish by immersing you in it.  You will hear Spanish conversations from the beginning, and after each new conversation you will practice repeating what you just heard, understanding what it means, and exploring different ways of expressing similar ideas and concepts.

It’s completely different from the other apps out there, and that’s the reason that many of our customers find it extremely effective.

Listen to Spanish Podcasts

If you’ve gotten into listening to podcasts, you know that there are a lot of them out there.  There are also a lot of them in Spanish. 

If you are a beginner, then you may want to try something specific to learning Spanish, such as the News In Slow Spanish or Notes in Spanish.

For more advanced speakers, consider listening to news or talk podcasts that are produced in spanish, such as The Washington Post Podcast in Spanish or the many “talk” Spanish podcasts found at EuropaFM.

Watch Spanish Television

If you watch television at all you’ve likely stumbled across Univision or Telemundo while channel surfing.

Why not try watching a show or movie on one of those channels?

Do you like sports?  Lots of popular sporting events such as football, soccer and more are simulcast on networks for Spanish speakers to watch and listen.  By watching it in Spanish you are still keeping up with the action, but practicing your Spanish comprehension at the same time.

Immerse yourself daily, for a at least a few minutes, and start enjoying the process!

This content was originally published here.


Best 5 Apps to Learn Spanish for Android & iOS

1. Duolingo

Used by over 300 million people to learn about 34 different languages, Duolingo is one of the most used language apps out there. It is also one of the best apps to learn Spanish; about 25 million people are actively using Duolingo to learn Spanish, making the language the most ordered on the platform.

With speaking, listening, reading, and writing exercises, Duolingo makes it easy to pick up all the basic and complex words, terms, phrases, and grammar you need to learn about the Spanish lingo. Duolingo is entirely free to use and the learning model is beginner-friendly.

You can also choose to subscribe to a premium version of the app (called Duolingo Plus). It costs $6.99 monthly and allows you to save courses for offline usage and remove ads within the app.

Memrise is another popular language app that’s being used by over 20 million users to learn over 20 different languages. There are two dedicated Spanish language courses you can learn on Memrise — Spanish (Spain) and Spanish (Mexico).

A unique reason to use the Memrise app to learn Spanish is its standout model of teaching. Be you a beginner or someone looking to boost your lingo, you can learn from real native Spanish speakers via pre-recorded video clips. There’s also a record feature that captures your voice to analyze if you pronounce words and sentences right or not.

Videos aside, you can also spice up learning with a little fun via the in-app practice games. The app also features a Dark Mode for learning in the dark without hurting your eyes.

The MosaLingua app is another renowned app for learning Spanish that’s available on both the iOS and Google app stores. MosaLingua uses a science-backed Spaced repetition system (SRS) to foster long-term vocabulary memorization and ensure that you don’t forget new words and sentences you’ve learned.

MosaLingua also prides itself as a no-nonsense language learning app that only teaches you the vital Spanish words you’ll be using 80% of the time in Spanish-speaking countries.

The app is easy to use & navigate, and you’ll also find the integrated dialogues a fun way to virtually learn the correct Spanish accent and pronunciation of certain words.

This content was originally published here.


Working With Motivated Sellers in the Spanish Speaking Market – Even if You Don’t Speak Spanish

By Kathy Kennebrook “The Marketing Magic Lady”

One of the things I discovered early on in my business as a real estate investor is that there are many ways to reach all kinds of motivated sellers. The main technique I like to use to reach specific sellers in my market is by using a targeted approach, which for me is direct mail. We do add to the mix other types of marketing tools including business cards, signage, bus benches, ads, bird dogs and flyers to name a few.

I also discovered that there is another segment of the market in addition to English speaking sellers with folks who have homes they need to sell for all kinds of reasons. The market segment I am referring to is the Spanish speaking seller.

The obstacle I ran into was that many of these folks don’t speak any English and I don’t speak any Spanish. So I needed to develop a system to market to these folks effectively since they have the same problems every other seller has.

Many of my students were also contacting me to find out how they too could use direct mail and other types of marketing techniques to reach the Spanish speaking sellers in their areas. They are finding, as am I that these folks have homes they need to sell for a variety of reasons and no one is tapping into this market. Part of the reason for that is the difficulty caused by not speaking the language and not being able to be understood. I found the way to solve that problem for these sellers and for myself as the investor.

I had all of my marketing pieces including my direct mail campaigns for finding motivated sellers translated into Spanish. It was a huge undertaking but it was well worth the effort. The first thing I had to do was to address all of the dialect differences in the Spanish language.

I then sent these letters to the specific market areas where I wanted to buy houses. I sent them out written in English on one side and Spanish on the other. I also had all of my other marketing tools translated into Spanish as well such as signage, ads, lumpy mail pieces, business cards, and flyers which were also causing an influx of leads into our pipeline. Not only that, I even had my tenant referral program materials translated to Spanish since we have a lot of Spanish speaking tenants.

One of the things I discovered very quickly was that while I was getting a lot of response from the Spanish speaking market, I was unable to process the deals due to the language barrier. I solved this problem in two different ways. The first was to send the calls to a 24 hour recorded message which I had recorded in Spanish. I used a professional translator to do this for me so that the grammar, the dialect and the language are correct.

The second way I solved this dilemma was to use a Spanish answering service to take the calls and translate the responses into English so I could read them. We provided the telephone scripts for them to use. I have them both in English and in Spanish so I can provide these to the answering service in whatever format they want it.

You can do the same thing. You can take your own telephone script, give it a bi-lingual answering service, have them ask the questions in Spanish and then translate the responses for you in English so you can read them. This gives the seller two different ways to contact us, depending on what was the most convenient and comfortable for them. I also provide these potential sellers with a response mechanism at the bottom of the letter I use so they can mail, e-mail or fax their responses to us as well. The more ways you give a seller to contact you, the more of them are going to.

I then use an interpreter who meets with me and the seller so I can put the deals together. We meet at a location that works for all involved. The interpreters are very reasonable in their fees for their services and they are easy to locate. I found one in the yellow pages listed under “interpreters”. Do try to find someone who specializes in real estate. This makes the whole process a lot easier. By putting a system in place to deal with this market, we were able to do a lot of deals, make money and solve these seller’s problems.

The other method you can employ is to use a Spanish speaking Realtor to help you with your deals and act as an interpreter, and then pay them a fee for doing this for you. If you already have a Realtor on your team performing a variety of services for you, this shouldn’t be difficult to do. I would suggest paying the Realtor a fee separate from their Realtor commission. This is just another way to find a reliable person to act as an interpreter for you when you need to structure these deals.

If you are using hard money or private money to fund your deals, or you are getting the deed, you will be closing these properties with a title agent or real estate attorney. Almost every title agency in the country is bi-lingual. If yours isn’t find one that is. This is a very profitable part of the market that none of your competitors are going after because they simply don’t know how.

Once you get past the language barrier, there are lots of great deals to be made within this marketplace and with these sellers. Remember, these sellers have the same problems everyone else does when it comes to needing to sell a property. You can set up a system in your business that will bring you many deals from the Spanish speaking market.

In my system, Marketing Magic-Spanish Upgrade, I have all of my marketing pieces, both in English and in Spanish for you on CD Rom and I show you exactly how to set up an automated system to reach this marketplace and process these deals. I have basically done all the work for you so all you have to do is get busy and find some properties to purchase with no competition from anyone else.

Be sure and check out my website at for more information on how to find all the Spanish speaking sellers you need for your real estate investing business. While you are there be sure and sign up for my free monthly newsletter and receive an additional $149.00 in FREE marketing tools for your real estate investing business.

Kathy Kennebrook

Kathy Kennebrook is the ultimate success story. She spent over 20 years in the banking industry before discovering the world of real estate. After attending some real estate seminars this 4 foot 11 mother of two got really excited and before you know it she’d bought and sold hundreds of properties using none of her own money or credit.

Kathy holds a degree in finance and has co-authored the books- The Venus Approach to Real Estate Investing, Walking With the Wise Real Estate Investor, and Walking With the Wise Entrepreneur which also includes real estate experts Suze Orman, Robert Kiyosaki, and Dr. Wayne Dyer.

She is the nation’s leading expert at finding highly qualified, motivated sellers, buyers and lenders using many types of direct mail marketing. She is known throughout the United States and Canada as the Marketing Magic Lady. She has put together a simple step-by-step system that anyone can follow to duplicate her success.

Kathy has been speaking throughout the country and across Canada for over 14 years and has shared the stage with Ron LeGrand, Dr. Phil, Dan Kennedy, Mark Victor Hansen, Ted Thomas and Suze Orman to name a few.

Kathy is going to share with you how she generates a seven figure income by mailing a handful of letters throughout the year to highly selected targets by knowing exactly what to send them, who to send them to and exactly how to deliver her message. She will teach you the secrets of pre-screening and automating your marketing and follow up systems to put your entire Real Estate business on auto-pilot.

The post Working With Motivated Sellers in the Spanish Speaking Market – Even if You Don’t Speak Spanish appeared first on Realty411 Magazine.

This content was originally published here.


Best Android and iOS Apps to Help You Learn Spanish | Digital Trends

It may be exciting, but learning a new language can be hard. Spanish is no exception to this, and even if you already know a little Spanish or are familiar with another romance language (such as Italian or French), it often pays to have a little extra help. This is where language-learning apps come in. These can make learning Spanish not only easier, but more fun. This is why we’ve put together a list of the best apps to learn Spanish, regardless of whether you’re a complete newbie or someone who can speak a few phrases.

You can also check out our article on the best language-learning apps for 2020 if you want to learn other languages.

Duolingo is one of the biggest language apps around, and with good reason. It gamifies the whole language-learning experience, allowing you to play through a series of levels as you progress from beginner to intermediate and beyond. It lets you learn more than 30 languages, of which Spanish is one of the most popular. You begin by learning the basics, such as common phrases and words, before moving on to more complex areas, such as possessives, locatives, datives, conjunctions, adverbs, infinitives, and so on (don’t worry — you don’t need to be a grammar expert to use it). The app makes learning a language more manageable by breaking down everything into short lessons that ask you a handful of questions. It will ask you to translate a sentence (from Spanish into English), speak a sentence (in Spanish), transcribe a sentence (in Spanish), or pick the right option. It also tracks your progress, giving you tests at the end of groups of lessons.

Memrise is arguably the most fun app on this list. It takes a more playful approach to learning Spanish, providing a mix of games, quizzes, and video clips to help you get to grips with the language. It focuses on teaching you words and phrases (rather than getting bogged down in grammar), while showing you video and audio clips that aim to immerse you in how Spanish is actually spoken by native speakers. It lets you play a variety of games to improve your skills and memory of Spanish, while its pronunciation sessions give you feedback on how you speak words. Overall, it’s a great app for learning Spanish, and also works offline if you subscribe to the premium version of the app (which costs $9).

Busuu offers an excellent online course in Spanish. The app takes a very comprehensive approach to teaching the language, providing users with flashcards of essential terms, along with exercises that teach grammar, writing, listening, and speaking. As with Duolingo and other apps on this list, fun quizzes and vocabulary games providing with you an enjoyable hook that keeps you coming back for more. It’s tailored to complete beginners and more intermediate speakers, while it also offers travel courses that can you prepare for a trip to Spain, Mexico, or any other Spanish-speaking country. The app boasts a strong community of learners and native speakers, meaning that you can learn Spanish by actually speaking it with another human being. As good as it is, users should note that you’ll need a subscription (at $10 per month) to unlock all of its features.

Rosetta Stone is up there among the best apps to learn Spanish, including Latin American Spanish and Spanish from Spain. It’s another app that takes a very comprehensive approach to teaching the language, while at the same time ensuring that lessons and the overall course remain fun and engaging for users. In contrast to many other apps on this list, it teaches Spanish by immersing you completely in it. This means that you get zero translations into English (or any other language) and that you end up learning Spanish the way a child would. Aside from that, it offers a variety of 10-minute lessons, stories, and phrasebooks, as well as the ability to take lessons with a live tutor. It also has a highly capable speech-recognition feature that provides you with helpful feedback on your pronunciation. It’s free to download, but most of its features can be accessed only through a subscription, which costs just over $9 a month.

Learn Spanish with Wlingua

While Learn Spanish with Wlingua isn’t as well known as the other apps on this list, it has strong reviews in both the Apple App Store and Google Play Store. It’s focused solely on Spanish and gives you the option to learn either Mexican Spanish or Spanish from Spain. It provides two different courses. The first is the main Spanish course, which offers 20 lessons with hundreds of vocabulary and grammar lessons, as well as exercises for practicing reading and listening. The second is the Spanish Verb Conjugation course, which, as the name suggests, provides around 200 lessons that help you hone your verb-conjugation skills in a variety of tenses. Lessons are grouped according to theme and topic, while written tasks are complemented by audio clips that improve your ability to understand spoken Spanish. The app is free to download, and while you can complete either course without subscribing (for just over $5 per month), the subscription does unlock certain features.

Capping off this list, Gritty Spanish is a language-learning app with a difference. Rather than promising a comprehensive course that covers every conceivable base, its focus is on providing “gritty” film stories that expose you to how Spanish is really spoken. It offers a wide library of short films and narratives, which come with subtitles in English and Spanish. Each film covers a variety of vocabulary and phrases, and is suited more to the intermediate learner than beginner. The app also lets you slow down recorded dialogs, so that you catch every new word and phrase it introduces. It’s a great way of improving your Spanish listening skills, although you will have to pay for a subscription to unlock everything. It’s also worth noting that the app has a 17+ rating, since some of the narratives have themes that aren’t entirely child-friendly.

This content was originally published here.


Why Granada is one of the best destinations to learn Spanish |

The 2020 global pandemic has shown us many things. Among them, that we shouldn’t take anything for granted. Travel included. This summer many people have had to make tough choices about holiday plans and visiting friends and family and perhaps even question the necessity of foreign travel all together.

Do we need to travel? Why do we need to travel? I imagine most people’s answers to this question would be any and all of the following: for work or study, to visit family and friends, to widen horizons, take a break from familiar routines, experience different cultures, climates, landscapes, food, art and of course learn and practice other languages.

Learning the language was one of the key reasons I moved to Spain in 2009. I wanted to live, not for the first time, in a different country and experience a different life. Granada was recommended to me by a good friend who had herself come to the city for a few months to improve her Spanish. The rest is my history.

If you’re looking for somewhere to improve your Spanish, whatever your level, Granada is a pretty fantastic destination. It’s not too big and, with all the many cultural and social opportunities on offer in this great city, it’s the perfect place to go out and practice face-to-face whatever you’ve learned through books, online and in the classroom.

This content was originally published here.


Learn Spanish: Rosetta Stone Bonus Pack – ONLY $149! German, Italian, French, too!

Learn Spanish: Rosetta Stone Bonus Pack – ONLY $149! German, Italian, French, too!

*Product prices and availability are accurate as of the posting and are subject to change. Any price and availability information displayed on at the time of purchase will apply to the purchase of this product

Millions of people around the world have already learned a new language with our award-winning approach. It’s no coincidence that Rosetta Stone is the fastest way to learn a language. Our method is effective because it’s more than the newest app-it’s the result of decades of research into the way people learn best.

*Product prices and availability are accurate as of the posting and are subject to change. Any price and availability information displayed on at the time of purchase will apply to the purchase of this product

This content was originally published here.


Music to Help You Learn Spanish

Many studies show that music can be a powerful tool when it comes to learning languages. Of course, this does not mean that it will happen overnight. But, listening to songs you enjoy and paying attention to their lyrics can fast-track your learning! 

Below we will sahre a list of  Spanish artists and songs to get you started:

1. Shakira – Me Gusta

We’ll get started with Shakira, who is a Colombian singer, songwriter, dancer, and record producer. Shakira is often called The Queen of Latin Pop.

This new song “Me Gusta” features Annuel a puertorican rapper and singer!

2. Enrique Iglesias – Bailando 

While Shakira is the “Queen”, “The King of Latin Pop” is widely considered to be Enrique Iglesias. Enrique is a Spanish singer, songwriter, actor and record producer.

Enrique’s last album, “Sex and Love”, was Spotify’s 7th most-streamed album worldwide in 2014. “Bailando” turned out to be the most popular song on that album and it spent 41 weeks in the #1 spot on Billboard’s Hot Latin Songs chart.

3. Maluma – Robarte Un Beso 

At just twenty-six years old, Juan Luis Londoño, better known by his stage name, ‘Maluma‘,  has become one of the Artists with the greatest impact on urban music and the youth idol of Latin music globally.

This song “Robarte un Beso” features two other colombian artists: Carlos Vives and Sebastian Yatra. 

4. Marc Anthony – Vivir Mi Vida

One of the bigegst Latin music genres is Salsa, and one of the biggest Salsa artists is Marc Anthony. Anthony is the top selling tropical salsa artist of all time. He has won two Grammy Awards and three Latin Grammy awards. He has also sold over 12 million copies worldwide. 

One of Marc’s most popular songs is Vivir Mi Vida. Vivir Mi Vida is a nice feel-good song, and due to its repetitiveness and slow tempo, it’s a great song for beginner Spanish learners!

5. Luis Fonsi – Despacito 

Last but not least, we have Despacito. A song written by Puerto Rican singer, songwriter and actor Luis Fonsi. 

The artists has received seven Guinness World Records titles thanks to this chart-topping song! As of today the Youtube video has 6.7 billion views, making it the the most viewed video on the platform. 

Its catchy tunes will certainly get stuck on your head and help you remember some basic Spanish words. 

There you have it! Five songs to help you learn Spanish. Remember to download the lyrics and listen carefully to the words on each verse. 

This content was originally published here.


Learn Spanish Online with Whee’s Live Group Lessons

In the midst of everything that’s going on with COVID-19, we now have more time than ever to focus on learning things and acquiring new skills. Learning a new language is always an amazing option for making the most of our time. If you want to learn Spanish at home, we have a great offer for you: the best interactive group Spanish lessons online in real-time, not recorded, and with the best teachers! Keep reading to learn more!

There are tons of reasons why we study new languages. Whether it is because we genuinely like it and enjoy it, or because we need to for a new job or to travel around, learning to speak another language is a great way to open our minds with the knowledge of new cultures and experiences. Now that most of the world is practicing social distancing at home because of COVID-19, we can make the most of our time to start practicing or keep practicing that thing we have always wanted or needed. And if that thing is Spanish, you have landed in the right place for some motivation! Whee Institute, the best Spanish institute in Colombia, offers highly-reviewed group Spanish lessons online for everyone from beginners (A1.1 level) to advanced students (C1 level). Taught by professional, native Spanish-speaking teachers, these classes are a unique, fun, and accessible way to learn.

Why learn Spanish?

It has never been easier to learn Spanish at home, even in times of self-isolation and social distancing. Spanish is the official language of over 20 countries across four continents and it is estimated that the number of native speakers ranges from 350 to 400 million people with that number growing every second. Spanish has the 2nd highest number of native speakers of any language (after Mandarin) and is the 4th most widely spoken language in the world when including native and non-native speakers – it’s safe to say that speaking Spanish is a huge plus. 

Why learn Spanish with Whee?

Whee Institute has been revolutionizing Spanish education in Colombia since 2015. Their motto is “happiness through education,” and they rely on the simple but powerful idea that education should be fun, and that you can learn Spanish in a short amount of time through their simple yet powerful and dynamic methodologies. In addition, Whee has enhanced the quality of Spanish-language education in Bogotá while paying its teachers fairly. Whee’s staff is very well qualified and has received more than 500 five-star reviews. 

The way we learn is constantly advancing and Whee advances with it. Currently, we are facing a global pandemic that has completely changed our daily life and that has forced us to interact at all levels from the comfort of our homes. But we can make the best out of it and so, even though Whee cannot receive students in its physical location for a while, they have now taken their amazing group class methodology online. With no hidden agenda, costs, or motives – just for the sake of promoting good education – these classes are an amazing opportunity to learn Spanish online in a unique way.

These are other important of learning with Whee:

  • You can learn and practice from your home with people from all over the world even if they are not physically with you. 
  • There’s a huge difference between learning online with videos and learning online with interactive, real-time classes. With videos, you are responsible for your own education, while in real-time lessons you can learn better with wonderful teachers!
  • You can take advantage of your free time and use it to prepare for your next trip or job relocation (if it requires Spanish, of course). 
  • If you are thinking about traveling through South America when this COVID-19 situation is over and you want to make friends and avoid the “gringo tax,” then this class is also for you.
  • If you want to live in a Spanish-speaking country in the future and be able to find a job after a few months, then this class is for you.
  • If you want to  put on your resume that you can speak Spanish and have better job opportunities, then this class is definitely for you!
Learn Spanish online
@Photograph by Whee Institute

How does it work? 

The classes are conducted in real-time with live teachers via Zoom – they are not recorded. You can ask questions, interact with other students from all around the world, participate in group activities, and much more! With Whee classes, you will learn Spanish through games and fun activities, as education should be! Besides that, the classes are also personalized, meaning that they will be focused on your interests and learning style; there are just a few students per class, all at your same level, which could be from beginner (A1.1) to advanced (C1). Whee divides students into nine levels aligned with the Common European Framework of Reference for Languages (CEFR).

How to sign up?

Hours: Whee’s online Spanish group live classes consist of 15 hours or 10 hours of class per week starting every Monday. They also have two schedule options:

Option 1: 11 am – 2 pm or 11 am – 1 pm Colombian time (UTC−05:00

This timing corresponds to:

  • UK: 5 pm – 8 pm
  • Mainland Europe: 5 pm – 8 pm 
  • USA east coast: 12 pm – 3 pm

Option 2: 6 pm – 9 pm or 6 pm – 8pm Colombian time (UTC−05:00) 

This timing corresponds to: 

  • USA east coast: 8 pm – 11 pm 
  • USA west coast: 5 pm – 8 pm
  • Melbourne: 11 am – 1 pm
  • Tokyo: 9 am – 12 pm

Price: $110 USD per week for 15 hours and $100USD for 10 hours with absolutely no hidden costs. (Tip: if you book 4 weeks you save up money than by booking separately).


It’s so easy! You just have to:

1. Register here –

2. Whee will confirm your booking and schedule a 10-minute level placement interview (via Whatsapp or Skype, your preference)

3. You will receive a link to your class at least 1 hour before your start time

4. Join your class, meet your teacher and classmates, and have fun!

For more info or to register and sign up, CLICK HERE.

In times like these, with most of the world in social distancing, we have to adapt and keep learning and focusing on positive things. We all need at least virtual contact with each other even if we are miles away and Whee is there for you! Learn Spanish online, learn the way you always wanted to, and let’s revolutionize education together!

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The post Learn Spanish Online with Whee’s Live Group Lessons appeared first on Colture.

This content was originally published here.